When it comes to growing your business, what worked for advertisers five years ago does not have the same effect today. For example, social media marketing platforms are so inundated with paid advertisements that users are conditioned to ignore them completely. Instead of spending more and more on the same ad channels to be competitive,…
Most small businesses operate on tight budgets. They’ve got razor-thin margins, and with fluctuating markets and the need to reinvest money back into the business so that it can scale, it’s not surprising that most are constantly on the lookout for ways to save money. Unfortunately, too many businesses end up cutting “mission-critical” expenses that…
Swamped with work, many law practices eventually turn to a legal answering service to help them manage their constant stream of incoming calls from clients and potential clients. High-quality answering services accept calls, answer questions, take messages, collect client information, and book appointments as if they were an in-office secretary who worked closely with the firm’s attorneys….
All businesses understand the value of customer acquisition, placing enormous amounts of time, energy, and money into attracting and converting new customers. Adding new customers to your roster is essential for growth, so this is a justified priority. Too many brands, however, stop there; they land one customer, and they move onto the next. This…
Every business with an online presence will experience it at some point. That dreaded, awful feeling that comes when you see a “less than glowing” review from a customer pop up online. Maybe their order came late, or not at all, or arrived broken. Perhaps they felt they ended up with lackluster customer service. We’re…
When you first launch your small business, it can feel like growth is happening slower than you ever thought possible. Every time you gain two new customers, you lose one, whether it’s because a contract ends or natural churn rates have taken hold. And while you know that once you gain traction with your business,…
How do you start your day? Maybe you need your morning yoga to clear your head, or you need your morning coffee to open your eyes. No matter what, you could probably also use a little motivation to prepare yourself for the daily grind. It’s no secret that small business owners tend to be highly ambitious individuals….
If you ask a list of small businesses if they’d like 100% of their phone calls answered, they’d say “Of course!”. If you ask the same small businesses if they need an answering service, the answers will most likely vary. Maybe it’s because of a limited budget, maybe it’s because they don’t realize how many…
It’s virtually impossible to make everyone happy, all the time. While you pride yourself on providing top service in your field, upset customer calls are bound to happen. Details are miscommunicated, mistakes are made, and they may not necessarily be in your control. How you turn around a bad experience makes all the difference, and…
We live in an on-the-go world, where nothing ever seems to slow down. It only makes sense that we’ve adapted and are increasingly searching for ways to work on the go, too. Business owners have historically been trapped at their desks from 9-5, Monday through Friday, and sometimes even later and on weekends, too. Now,…