Managing a team and a business is no easy task, and it can be stressful even under the best circumstances. Trying to tackle business ownership or leadership during a worldwide crisis like the one we’re currently experiencing with the coronavirus pandemic, however, is a challenge that many have never faced before.  There’s one thing that…

The coronavirus pandemic we’re currently experiencing is unprecedented, and it’s forced all of us into social distancing and near-isolation. While we’re all kept further away from each other, communication is more important than ever before — especially for businesses who are still trying to keep their metaphorical doors open. Communication is key because even while…

Starting a business is an exciting time but can also be stressful and very involved with paperwork galore. According to the Small Business Association, more than 627,000 new businesses open their doors each year. Unfortunately, the same report found that around 595,000 businesses close every year, too, meaning that getting off to the right start…

When it comes to growing your business, what worked for advertisers five years ago does not have the same effect today. For example, social media marketing platforms are so inundated with paid advertisements that users are conditioned to ignore them completely.  Instead of spending more and more on the same ad channels to be competitive,…